Fox to Acquire Roku in $22 Billion Deal, Expanding Streaming Ad Reach. Fox Corporation announced its acquisition of Roku for approximately $22 billion in a cash-and-stock transaction, a strat

Fox to Acquire Roku in $22 Billion Deal, Expanding Streaming Ad Reach

Fox Corporation announced its acquisition of Roku for approximately $22 billion in a cash-and-stock transaction, a strategic move designed to significantly enhance Fox's advertising business and expand its digital reach across more than 100 million households. The deal, expected to close in the first half of 2027, will integrate Roku's streaming platform with Fox's sports and news content, marking a major expansion under Lachlan Murdoch's leadership.

Fox's Roku Integration Targets Ad Revenue Growth, Reshaping Streaming Market Dynamics. Fox Corporation's deepening integration of its Tubi streaming service with Roku's platform is strategically posit

Fox’s Roku Integration Targets Ad Revenue Growth, Reshaping Streaming Market Dynamics

Fox Corporation's deepening integration of its Tubi streaming service with Roku's platform is strategically positioning the media giant to capitalize on the rapidly expanding ad-supported video on demand (AVOD) market. This move, reported in June 2026, emphasizes a robust advertising revenue model that some investors may be underestimating, contrasting with the prevailing subscription-centric valuations in the streaming industry.