Shaped Raises Series A, Launches Self-Serve Platform to Power AI-Driven Recommendations & Search
Brooklyn, New York City – Shaped, an AI-powered recommendation and search platform, has secured $8 million in Series A funding, led by Madrona Ventures.
The company aims to revolutionize personalized digital experiences by leveraging large language models and advanced data analytics. The funding round also saw participation from Y-Combinator and notable executives from Clickhouse, Docusign, Okta, Rippling, and StitchFix.
Highlights
- Funding Details: Shaped raised $8M in Series A funding, led by Madrona Ventures.
- Platform Launch: Introduction of a self-serve AI-powered personalization and search platform.
- Key Participants: Investors include Y-Combinator and tech leaders from major companies.
- Use Cases: Enhanced user engagement and revenue growth for clients like Outdoorsy and Trela.
Revolutionizing Personalized User Experiences
Shaped’s mission is to democratize access to advanced AI-driven personalization. Founded by Tullie Murrell and Daniel Camilleri, both with extensive backgrounds in AI and machine learning from Meta and Uber, the company offers a platform that integrates seamlessly with existing data systems.
This allows businesses to provide personalized user experiences that increase engagement and drive revenue.
A Developer-First Approach
Shaped distinguishes itself by focusing on the developer experience. The platform provides tools and flexibility, allowing developers to integrate data sources, utilize various language models, and customize recommendations.
This approach is particularly beneficial for companies looking to offer hyper-personalized experiences without the need for extensive machine learning expertise.
Success Stories: Outdoorsy and Trela
Outdoorsy, a global marketplace for outdoor travel, and Trela, a Brazilian grocery delivery app, are among Shaped’s notable clients. Outdoorsy has improved its search relevance and user experience, while Trela has seen a 16% increase in average order value and a broader range of recommended products.
These case studies highlight Shaped’s ability to drive significant business outcomes through personalized user experiences.
The Future of Personalized Digital Experiences
With the new self-serve platform, Shaped aims to further simplify the implementation of AI-powered recommendations and search functionalities.
The platform’s generative AI capabilities allow it to understand content without manual tagging and adapt to user behavior in real-time. This makes it a powerful tool for businesses looking to enhance their digital offerings.
Investor Confidence and Market Position
The $8 million Series A funding, led by Madrona Ventures, underscores strong investor confidence in Shaped’s vision and technology. Karan Mehandru, Managing Director at Madrona Ventures, emphasized the company’s potential to set a new standard in personalized user experiences.
AI-driven personalization
Shaped’s innovative platform is set to transform how businesses engage with their customers. With a strong focus on AI-driven personalization, the company is well-positioned to lead the market in recommendation and search services.
The recent funding will enable further development and expansion, ensuring Shaped continues to deliver cutting-edge solutions for businesses worldwide.
