Former President Trump’s foray into the sneaker market made waves as his high-top sneakers, aptly named “The Never Surrender High-Top Sneaker,” flew off the shelves within hours of their launch at Sneaker Con in Philadelphia.
The event, held at the Philadelphia Convention Center on February 17, 2024, showcased Trump’s latest venture into the fashion world.
The high-top sneakers, priced at $399 per pair, captivated sneaker enthusiasts and supporters alike. Alongside two low-top variations, Trump's footwear collection also included a $99 bottle of "Victory47" perfume and cologne, adding to the allure of the brand's offerings.
Trump expressed his enthusiasm for the project during the unveiling, stating, "I just want to tell you, I've wanted to do this for a long time." He credited his team for bringing his vision to life, underscoring his anticipation for the line's success.
The gold high-top sneakers, limited to only 1,000 pairs, became instant collectors' items. Notably, a select few were adorned with Trump's autograph, adding an exclusive touch to the coveted footwear. The sneaker lineup also featured the "T - Red Wave" and "POTUS 45" models, priced at $199 each.
It's worth noting that the products are under the umbrella of "45Footwear, LLC," utilizing the Trump name, image, and likeness under a license agreement. While the endeavor represents Trump's venture into the fashion domain, the website emphasizes that the sneakers are not associated with Donald J. Trump, The Trump Organization, or their affiliates. Instead, they are crafted and distributed by CIC Ventures LLC.
The overwhelming demand for Trump's high-top sneakers underscores the enduring appeal of his brand and the resonance it holds among consumers, transcending the realm of politics into fashion and lifestyle.
