Twitter, owned by Elon Musk, has recently (July 14) launched an advertising revenue-sharing program for select content creators on the platform.
This initiative aims to provide an opportunity for eligible creators to earn a share of the ad revenue generated through their content. The move comes as Twitter continues to explore new avenues to raise funds and attract more creators to the platform.
In this article, we will delve into the details of this program and its potential impact on content creators.
Sharing Ad Revenue with Eligible Creators
Twitter Blue subscribers who have achieved over five million tweet impressions per month for the past three months are eligible to participate in the ad revenue-sharing program.
An automatic email was sent to the eligible creators, informing them about their eligibility and stating that they will receive their share of the ad revenue within the next three days in their connected Stripe accounts. Twitter plans to expand the program to all eligible creators later this month.
Empowering Creators to Earn a Living
With the introduction of ad revenue sharing, Twitter aims to enable content creators to monetize their work directly on the platform. By providing a share in ad revenue, starting with replies to their posts, Twitter seeks to support creators in earning a living through their content.
This initiative aligns with the platform's efforts to foster a vibrant creator community and provide opportunities for creators to thrive.
Empowering Communities and Creative Expression
Meta describes Threads as a platform where communities come together to discuss a wide range of topics, connecting users with their favorite creators and like-minded individuals.
Users can share their ideas, opinions, and creativity, building a loyal following and engaging in meaningful conversations. The app allows users to post text messages up to 500 characters long, as well as share links, photos, and videos up to 5 minutes in duration.
Impressive Payouts and Virality
From what some large creators are sharing on Twitter, these payouts are substantial. Writer Brian Krassenstein, who has about 750,000 followers, claims that Twitter paid him $24,305.
Twitter just paid me almost $25,000. pic.twitter.com/oIJ2Ycymzb
— Brian Krassenstein (@krassenstein) July 13, 2023
Twitter’s payouts are determined by tweet impressions. Babylon Bee writer Ashley St. Clair (710,000 followers) said that she earned $7,153, and according to her “napkin math,” she had around 840 million impressions from February through July. That would make her rate about $0.0085 CPM (cost per mille), or $8.52 per million impressions. It’s not clear whether or not individual CPMs change from user to user.
These impressive payouts serve as a testament to the potential financial rewards that content creators can achieve through their engagement and virality on the platform.
Musk's Involvement and Cumulative Payouts
Elon Musk, taking to Twitter, revealed that the first payout for ads appearing in content creator's reply threads would be cumulative from when he first announced the program in February. Musk also mentioned that the first block payment totaled $5 million.
This transparent approach demonstrates Musk's commitment to supporting content creators and fostering their success on the platform.
Impact on Twitter Rivalry and Content Creation
The introduction of ad revenue sharing comes at a critical time as Meta, the parent company of Twitter, unveils its rival platform called Threads. While Threads aims to challenge Twitter's dominance, the news of significant payouts for content creators is likely to attract more creators to join Twitter instead.
Future Outlook
Twitter's commitment to sharing the majority of subscription revenues and the potential for increased payouts over time demonstrates its dedication to supporting content creators. As the program evolves, Twitter plans to adjust fees and explore additional revenue-sharing opportunities.
This commitment to creator monetization is expected to shape the future of the platform and foster an ecosystem where creators can thrive.
Conclusion
Twitter's ad revenue-sharing program marks a significant step toward empowering content creators and offering them opportunities to earn a living through their engagement on the platform.
The impressive payouts received by eligible creators highlight the potential financial rewards and serve as an incentive for more creators to join Twitter. With the support of Elon Musk and ongoing efforts to enhance creator monetization, Twitter is poised to become an increasingly attractive platform for content creators seeking to maximize their earning potential.
