Company Listed

Apple

Apple Inc. was founded in 1976 and designs consumer hardware, the software that runs on it, and the services sold alongside it. It is listed on NASDAQ and headquartered in Cupertino, California.

The iPhone remains the centre of the business, with the Mac, iPad, Watch and audio products arranged around it. A services segment covering the App Store, iCloud, payments, advertising and media subscriptions has become the company’s most reliably growing line, because it earns from the installed base rather than from each new device sold.

Apple’s decisions about privacy, app distribution and payment rules set the terms for a large share of the mobile economy, which is why a change to its policies can reshape other companies’ revenue overnight.