Keyword density
Keyword density refers to the frequency of a specific keyword or phrase on a webpage relative to the total word count. While once a primary SEO metric, its importance has waned with sophisticated search engine algorithms.
Tumisang Bogwasi
Tumisang Bogwasi
What is Keyword Density?
Keyword density is a metric used in search engine optimization (SEO) to evaluate how frequently a specific keyword or phrase appears on a webpage relative to the total number of words on that page. Historically, search engines used this metric to determine the relevance of a page to a particular search query. A higher keyword density was believed to indicate a stronger connection between the content and the search term.
However, the emphasis on keyword density has significantly diminished over time due to advancements in search engine algorithms. Modern search engines, particularly Google, employ sophisticated natural language processing (NLP) and machine learning techniques to understand the context and semantic meaning of content. This means that simply repeating keywords excessively, known as
