Push Strategy Model
The Push Strategy Model is a marketing approach focused on promoting products to intermediaries in the supply chain to encourage them to stock and sell the product to end consumers.
Tumisang Bogwasi
Tumisang Bogwasi
What is Push Strategy Model?
The push strategy model is a marketing approach where businesses actively promote their products to intermediaries (wholesalers, retailers) rather than directly to the end consumer. This strategy relies on incentivizing the supply chain to carry and push the product through to the market. It is often employed for new products, products with low brand awareness, or in competitive markets where securing shelf space and distribution is critical.
This model contrasts with a pull strategy, which focuses on creating demand directly from consumers, who then
