Hong Kong Must Tap Cultural Roots to Boost Tourism, Says Shangri-La CEO

HONG KONG, Hong Kong – Hong Kong must more deeply integrate its rich cultural heritage and traditional festivals into its tourism strategy to attract international visitors and solidify its competitive edge, according to Kuok Hui Kwong, Chairman and Group CEO of Shangri-La Asia Limited.

Kuok, addressing the city’s tourism sector, emphasized that while Hong Kong has made strides in welcoming back international travelers post-pandemic, further efforts are needed to capitalize on its unique “cultural foundation.” This strategic push is crucial in a global tourism landscape characterized by intense competition for traveler attention.

Cultural Tourism as a Competitive Differentiator

Kuok described Hong Kong as a dynamic global metropolis that has successfully preserved a significant amount of its traditional culture. This unique position allows the city to serve as a vital conduit, connecting mainland China with the rest of the world.

She highlighted the substantial potential for developing cultural tourism, particularly as mainland China emerges as an increasingly popular destination for international tourists. By emphasizing its distinct cultural offerings, Hong Kong can carve out a unique niche and appeal to a broader spectrum of travelers seeking authentic experiences.

Kuok Hui Kwong’s insights come at a time when cities worldwide are vying for the lucrative tourism market. Her call to action suggests a strategic recalibration for Hong Kong, moving beyond conventional attractions to embrace its historical and cultural assets as key drivers of growth. The Shangri-La executive’s remarks underscore the importance of heritage in contemporary tourism development, potentially setting a new direction for the city’s marketing and visitor experience strategies.

Kuok Hui Kwong holds influential positions, including serving on the boards of the Hong Kong Palace Museum and China World Trade Center Company Limited. Her commitment to cultural preservation and promotion is further evidenced by her appointment as a Justice of the Peace by the Hong Kong SAR Government in 2025. These roles place her at the forefront of discussions surrounding cultural development and international exchange within the region.

Regional Implications

The push for enhanced cultural tourism in Hong Kong could have ripple effects across the Greater Bay Area and Southeast Asia. By promoting its unique blend of Eastern and Western influences, Hong Kong can position itself as a premier gateway for visitors exploring mainland China, potentially increasing transit tourism and extending visitor stays.

This strategy aligns with broader regional initiatives aimed at integrating economic and cultural development, fostering cross-border travel and investment. A revitalized cultural tourism sector could bolster Hong Kong’s status as an international hub, benefiting its retail, hospitality, and transportation industries, while also strengthening its role as a cultural bridge between China and the global community.