Writer

Grant Polachek

Grant Polachek is the Chief Growth Officer at Atom.com, an AI-native premium domain marketplace for startups and established businesses ready to secure a strong name, build a stronger brand, and move faster toward success.

2 articles

Branding August 14, 2025

Building Digital Trust: How Smart Branding and Domain Strategy Win Audiences Online

Building trust online starts with your domain. Learn how the right name and extension can boost confidence and ensure long-term

Start A Business April 22, 2022

Finding the Perfect Business Name in 2025

The perfect name will make your business unforgettable, but it's hard to know where to start. Here are some ideas